okr examples for research

A project management tool encourages teams to own their progress to achieve the shared objectives. This way you can build trust and create an environment for different pieces of information to connect and produce great ideas. In an OKR implementation, the objective is qualitative and answers the question of what is to be accomplished. 60% of guests enrolled in real-time texting service to enhance online ordering experience. Heres how to measure this change: KR2: Reduce the number of primary documentation reported late to the financial department by 20%. But if fixing the application procedure does not solve the problem, the team will have to keep thinking about other solutions. Let's look at another example of OKRs. KR1 Hire 10 new employees for the Analytics team. Why are we not the best yet? and come up with 3 improvements, KR2: Benchmark everything related to product to 10 key competitors, KR3: Get 100 customers survey responses on their thoughts on where we need to be better, KR4: Create an list of 3 company-wide improvement areas. kr1 Reduce the general fund budget variance from 11% to 5%. Increase brand awareness in market by 20%. OKRs bring a proactive, goal-centered focus to the customer success team, helping drive outcomes ahead of the ever-shifting demands of the customer. Here are OKR examples for various departments: OKR examples for CEOs Because OKRs are used to align all teams with an organization's top goals, your entire company's OKRs are only as effective as the ones you set at the very top. 2. Need a simple and free tool for your team to track OKRs? (Hint: this is where youll convert good OKRs to effective OKRs! To make this goal measurable, your key results could be to: KR1: Increase CTR from 5% to 8%. In other words, what needs to change specifically so that everyone would agree that the internal procedures are simplified and financial reporting is finally more transparent? This way, all theteamhas tofocuson is tackling those 8 key results throughout the year! The reason is a non-descriptive expense name in the invoices. Replace old tools and software with advanced . Achieving this OKR is far from easy and requires way . No one wants to spend time on projects that shouldnt have been started in the first place. For your convenience, we've divided them up into categories. Here are more OKR examples for Marketing, Engineering, Sales, Human Resources/People Ops teams. Improvement work is extremely important, and if you dont find the time for it, your business will suffer the consequences. Aim for quarterly instead of annual objectives to manage targets easier, Encourage your teams to send you their prioritized list of problems and issues, Does the written objective leave no room for interpretation? Here are some examples to help you map your own goals. This takes many shapes, so it's easier to describe with an example. Key Result #3: Roll out prototype by fiscal year-end. Develop a communication plan and introduce the structure to customers during the first meeting, A/B test different messaging to see what works for our customers. A1: We need to explain how financial reporting should work to reduce overhead for the team managers and make sure that we can process all documents on time. Your hypothesis is that by growing good reviews and active commenting, you can make your voice heard and showcase your expertise to potential new clients. You also have the option to opt-out of these cookies. Key result one: Record $25,000 in sales during the launch month of a new product. Key Results: Create the content strategy and the topics for the next 4 months. In this example, the focus area is improving internal processes but the reason behind it is to impact customer satisfaction. In this section, we have gathered 100's of real-world OKR examples. So here is a measurable outcome the finance team would need to deliver: KR3: Speed up payment processing time from application to paid from 16h to 8h. Help these teams to decompose what they do into repeatable steps and then find metrics (and key results) which demonstrate that their day-to-day capabilities are improving. Questions? OBJECTIVE: Generate new bookings pipeline, OBJECTIVE: Recruit World-Class A-Players for Our Sales Team, OBJECTIVE: Develop Our Reps into the Best Sales Team in the Industry, OBJECTIVE: Grow Our Sales in the Central region, OBJECTIVE: Improve Sales in South America, OBJECTIVE: Implement SDR social selling process, OBJECTIVE: Grow Our Upsell and Cross-sell, OBJECTIVE: Enable Our Sales to Be More Successful, OBJECTIVE: Improve our Sales Analytics Process, OBJECTIVE: Grow Sales Through our Channel Partner, OBJECTIVE: Create an Exceptional Corporate Culture / Delight Our Employees, OBJECTIVE: Improve Our Employee Retention, OBJECTIVE: Improve Our Employee Engagement and Satisfaction Score, OBJECTIVE: Make All of Our Managers More Effective and Successful, OBJECTIVE: Complete Our Employee Reviews Efficiently and on Time, OBJECTIVE: Transition to Ongoing Performance Management, OBJECTIVE: Launch the New Product Architecture, OBJECTIVE: Build a World-Class Engineering Team, OBJECTIVE: Drive Quality for Features in Our New Release, OBJECTIVE: Improve the Email Delivery Architecture, OBJECTIVE: Launch a high-quality Product Beta, OBJECTIVE: Launch the New Product Successfully, OBJECTIVE: Be Proactive with Customer Success, OBJECTIVE: Deliver a World-Class Customer Support Experience, OBJECTIVE: Ensure Customer Support is a High-Performance Team, OBJECTIVE: Implement a Scalable Customer Support Process, OBJECTIVE: Track All Critical Support Metrics, OBJECTIVE: Improve our Annual Budgeting Process, OBJECTIVE: Improve our Financial Reporting Process, OBJECTIVE: Improve our IT and Infrastructure, Win 1,000 deals worth $10M in bookings by 12/31/17, Generate 50,000 marketing qualified leads, Reduce churn to <5% annually through customer success, Roll out a continuous two-way feedback loop via weekly surveys, Maintain an average employee satisfaction score of 8 or higher, Create & launch new mentorship program by the end of Q3, Develop 15 customer case studies by 4/30/17, Secure an award at an industry conference, Hit company global sales target of $100 Million in Sales, Achieve 100% year-to-year sales growth in the EMEA geography, Increase the company average deal size by 30% (with upsells), Reduce churn to less than 5% annually (via Customer Success), Interview 20 customers per month and get feedback, Launch an ongoing 2-way closed-loop feedback process, Achieve a weekly Employee Satisfaction / Pulse Score of 8+, Celebrate small wins and any type of progress every single week, CEO and SVPs to launch a monthly all-hands Town Hall and open Q&A meeting, Win a Best Product of the Year award at the industry conference, Generate Net-New Unique leads via Account-Based Marketing, Improve our new marketing automation process, Reduce the Customer Acquisition Costs by 20% in Q3, Build a new top-down and bottom-up Excel model to analyze the ROI, Document and implement the new ABM process, Do 2 weekly alignment meetings with the SDR team, Do 1 weekly alignment meeting with SDR team managers, Generate 20% of closed-won sales via ABM efforts in Q4, Improve conversions on Landing Pages by 10% in Q2, Get 10 new inbound links from relevant websites, Improve our internal on-page optimization, Finalize and launch 1 newsletter per month, Have 30 media calls/meetings by end of Q1, Have 15 calls/meetings with key industry influencers, Secure 2 speaking spots at the Annual Industry conference, Do 2 analyst calls - provide the new product launch update, Create a Customer Community Strategy based on best practices, Publish 60 articles during the quarter and get 6,000+ page visits, Get 30% of our customers to participate in the community, Reach out to 12 industry experts and thought leaders in Q1, Interview them and publish the interview articles on our community site, Research and publish the Industry Report & Infographics for the community, Finish all the new product website updates, Work with PR to provide technical product specs, Give an exclusive pre-launch update to customers and partners, Finalize product datasheets, feature briefs and sales enablement info, Publish 5 new partner-focused whitepapers by Q1, Launch 7 webinars to educate our partners, Do a 5-city Lunch & Learn event for partners, Keep pipeline above 5x of quota to ensure a 20% Win Rate, Hire 5 new Sales Managers by the end of January, Maintain a 4:1 onsite "Interview Offer" ratio, Ensure we do regular sales coaching every week, Bring in the new sales training company to improve our training, Do regular monthly anonymous surveys of SDRs and AEs and get their feedback, Develop relationships with 50 new targets or named accounts, Onboard 10 new resellers that focus on the Central region, Offer extra kicker to AEs to achieve 120% focusing on the Central region, Implement a new sales training program for our South American team, Receive 5-star reviews from our customers who will serve as references, Bring in $50,000 in bookings by end of Q3, Increase upsell and cross-sell revenue by 40%, Have regular weekly alignment meetings with Customer Success, Ensure we update our new sales technology stack, Implement the new process for measuring Outbound vs. Inbound, Revise all the email sequences and upload it into the new sales messaging tool, Update the CRM based on the new sales pipeline review process, Help the VP of Sales with the new data to finalize the new compensation plan, Implement a sales analytics and Business Intelligence platform, Set up sales cycle and average deal size triggers to email our VP of Sales, Review Sales Activity metrics and send a weekly summary to the team, Review Sales Pipeline metrics and send a weekly summary to the team, Review retrospective Sales Results metrics and send a weekly summary to the team, Recruit 30 new channel partners in Eastern, Central and Western geographies, Finalize the new 20% channel sales promotion for Q3, Implement the new channel partner website section, Improve the channel partner onboarding process and documents, Create clarity of all departments and teams via clear OKR goals, Celebrate "small wins" and any type of progress every single week, CEO and SVPs to launch a monthly Town Hall with Open Q&A, Improve our 2-way closed-loop feedback and ongoing performance management process, Improve our employee engagement score and employee satisfaction to 8 or above, Survey employees monthly on how to make our company an even better place to work, Assess if we are paying salaries and benefits at market rates, Offer our employees a $500 reward for referrals of A-Players whom we hire, Hire 25 new employees this quarter for the 5 requesting departments, Survey interviewees after each interview process and get feedback, Ensure every manager company-wide is doing an ongoing, 2-way feedback loop, Survey employees using a Pulse (Employee Satisfaction Index) weekly, Ensure we are setting clarity of work with goals to boost engagement, Provide consistent training to managers on how to manage effectively, Ensure every manager is doing regular 1-on-1 meetings with 2-way feedback, Do monthly anonymous employee surveys to get feedback on managerial effectiveness, Survey our employees on how they like our new ongoing performance process, Collect all performance review notes from our 30 front-line managers, Announce the transition from the outdated annual performance review process, Implement the ongoing 2-way closed-loop feedback with lite check-ins, Announce new annual reviews to serve as a summary for the ongoing process, Have engineering team contribute X story points, Upgrade our database and complete data migration, Offer a $500 reward for referrals to A-Players, Hire 5 referred engineers with exceptional references by end of Q2, Maintain a 4:1 onsite "Interview Hire" ratio, Implement the new QA automation tool and process, Ensure no more than 1 critical bug reported in Q3, Ship the new architecture docs to all internal teams, Conduct 30 customer development interviews, Review 10 usage videos via UserTesting.com and summarize it internally, Do 2 training sessions on the new product for Marketing and Sales teams, Help Product Marketing by reviewing their technical spec documents, Interview 50 prospective customers and get their initial feedback, Get usability score above 8/10 on UX mockups from 20 prospective customers, Specify 5 elements in UX mockups to increase product's usage engagement, Get internal feedback score of 10/10 from the sales team, Be proactive in assessing our drops in account usage or at-risk usage, Apply Best Practices to ensure we have NPS score of 8 and above, Implement a Customer Success platform to track customer health, Reach out to customers who appear to be at-risk, Achieve a CSAT of 90%+ for all Tier-1 tickets, Resolve 95% of Tier-2 support tickets in under 24 hours, Each support rep to maintain a personal CSAT of 95% or more, Maintain a weekly Support group ESI/Pulse score of 8 or greater, Finalize resource allocation with the VP of Support, Promote 2 customer support reps to managers, Implement our new customer support platform, Updated 30 "How-To" articles on the Knowledge Base, Track and report on Number of New Tickets to Resolved Tickets, Track and report on Average Resolution Time, Track and report on Top 10 Customers by Active Tickets, Have a meeting with every VP about the new process, Review everyone's budget proposals before mid-Q3, Implement the cloud-based version of QuickBooks, Ensure we close our financials within 2 weeks of a quarter, Implement the new cloud backup system and process, Improve internal IT satisfaction and response time. Those ideas, projects, or plans are called Initiatives. Get more stuff done without losing sleep. And why is it important to implement? SEO (Search Engine Optimization) OKR examples Objective: Increase SEO ranking Key results: - Increase domain authority (DA) from 50 to 70 - Increase the number of backlinks from 1,000 to 2,000 - Increase monthly organic traffic from 30,000 to 60,000 - Keep the visitor to lead (organic) conversion rate at 3% Objective: Improve website engagement What do we need to fix or improve? Company OKR examples 3. Using OKR software you can set and align these improvement goals, track progress towards them, and communicate top priorities throughout the organization. OKRs in general, should focus not on outputs but on outcomes; on impacts rather than tactics. KR2: Maintain and exceed average weekly interactions (comments, shares) of 50. Executive Office Operations OKR Examples Grow and align the entire organization through monthly company meetings Create 5-7 monthly topics for high-level transparency Collect 10-15 post-meeting surveys for evaluation Increase participation rate from 70% to 90% Bonus: See how Spekit uses ClickUp to track quarterly OKRs! Women make up at least 35% of all people managers. Readers who are already familiar with the basics can safely skip part 1 and proceed directly with part 2. Reduce breakdowns in the peak hours by 90%. When written out, Syracuse's OKR looks like this: o Achieve fiscal sustainability. . Focusing on outcomes (as opposed to to-do lists) is a productivity life-hack and the greatest advantage of the OKR methodology. Or add OKRs to Weekdone and start tracking! Once you have a balance of both aspirational and operational CEO-level OKRs, you can then begin to cascade goals throughout the rest of the company to achieve organizational alignment. OKR Examples For Marketing Priority Problem / Opportunity Our CPA has been climbing and is not over $200 and we need it to be less than $150 whilst still delivering the volume and quality. 1. OKR initiatives are very individual and are hard to generalize across organizations and even teams. We will try reaching out to our existing clients and asking them to publish reviews. Whenever you stumble across an example and think "this is good, I can take inspiration from this", make sure that the example follows the general guidelines for a great OKR: Specific - don't create fuzzy OKRs but zoom in on what you want to move, achieve or improve. For more tips on marketing OKRs, read our in-depth guide. KR1: Moderate 13 alignment sessions between CS and Development. Here, the focus is enterprise clients so whatever we define as value for this audience would be the central focus of our attention. Why does your sales team need a different goal structure if you already have your targets to hit? Notice how the first part of the Objective (Improve our digital presence) suggests a general improvement area, and the second part of the Objective (to attract younger audiences) explains why you are doing it in the first place. Objective:. This is even more true of research, operations, QA, and support. Break down the 5 steps for writing good OKRs in a HR team. So if youve completed at least 70% of your aspirational OKRs, consider it a success! OKR (Objectives and Key Results) is a goal-setting framework that helps a business define individual and company goals while devising a way to measure them. KEY RESULT: Increase scheduled calls per sales rep from 3 per week to 6 per week. 8 more examples of OKRs for businesses. OKRI is internationally recognized as leading in OKR Education, Research, Certification, Coaching & Training. How do we measure results? It is mandatory to procure user consent prior to running these cookies on your website. 2%. If you have a task success rate of 70%, increasing it to 90% will be an improvement in user experience. Engineering OKR examples 7. This is how we will know if the angle we chose and the pitch we present are the right ones to spark interest. Key . OKRs (Objectives and Key Results) is a method of setting goals and communicating them throughout the organization. This is why they are always swamped with tons of documents to process. We hope these examples and tips gave you clarity and structure to optimize your writing process. Key Results: $100K revenue growth from $50k. But when youresetting OKRs,its another story. OKR Examples for Performance Management #3. Objective. Transparency: Breaking down silos on a team and individual level. Design a draft and get approval from client Q2 FY 2017-18. Or waste hours of their day digging for information to get their tasks completed. Upgrade processes and reduce data migration time by 80%. Task success rate is the % of tasks that users complete correctly. OBJECTIVE: Create a community for our partners/resellers (MQLs). We know that our relationship with potential customers is crucial for their buying decision but we need to be better at building trust. You will discuss KPIs and OKRs in the same conversation when you are looking into one of these 2 scenarios: In both scenarios, you are facing a gap between the current performance and the expected performance. Finance teams often struggle to implement OKRs due to a lot of business-as-usual responsibilities. Moreover, Objectives and Key Results are a great reflection mechanism to understand . An OKR best practice is to start with top corporate objectives which are then cascaded to department or team OKRs. OKRs create transparency and improve focus. What has been working in the past, and can you double down on that effect? First of all, the team has discovered that it takes a very long time for them to determine a type of expense to enter it correctly into the system. Less time spent on routine duties means more time spent on strategic initiatives. Key Results. Key Result 1. They're things that are not easy to achieve. OKR achieves this by organizing employees and the work they do . KR 2: Increase customer retention by xx%. Decent Objective: Improve sales demo quality to ensure recurring purchases and long-term relationships with customers. Treat your solution as a hypothesis, and keep in mind that its absolutely important to determine the real change the team wants to see in the future, and not just the first good hypothesis that comes to mind. The key result aspect of a team OKR is where you get into the details, breaking down that big hairy objective into more tangible, realistic, measurable results. Public Relations and Communications OKR Examples, Spekit uses ClickUp to track quarterly OKRs, 9 Types of Business Meetings You Need to Know About (and Why They Matter), 10 Free Incident Report Templates in ClickUp Docs, Word, and Excel, What is Resource Leveling? Example 1. Online Marketing OKR examples Problem Statement: The Digital Marketing Team have been told by their Head of Marketing that they need to improve online sales and lead generation. Now lets look at the sales OKR example. People Operations OKR examples 6. Achievable - don't bite over too much. Having a wrong hypothesis is better than having none at all. , Key results are outcomes, not tasks. Those who move on to later stages in the funnel, tend to buy. Do we need to try something that we havent tried before? Q4-2021 Unplanned Change Requests. Increase the number of subscribers from 2,000 to 10,000. Why is it bad: its vague and more likely a project, a deliverable, and can mean anything. Over several recent posts, we've covered the OKR framework in a detailed way. Why is it bad: there is no active verb and no what are we trying to achieve statement. Objective 1: Successfully launch version 3 of our product Key Result 1: Increase follower count on Instagram and TikTok from 6,000 to 10,000 Sales teams are considerably more data-driven than any other team in a company. Get OKR Examples in: . How can different teams translate ideas into action with Objectives and Key Results? 80% of locations moved to automated booking. Try Weekdone OKR Tool Engineering OKRs for Quality Assurance Improve the quality of our releases Now lets say, weve had a run at those questions, and here are the answers: When you are drafting an Objective, start by defining a problem you want to solve, and then try to phrase your highest impact idea. Where do we start? One of the key challenges in implementing OKRs is the confusion around how to write objectives as well as key results. Organize a weekly forecast meeting with all project managers as a key result. Setting OKRs may seem simple: you come up with an inspiring Objective, write measurable Key Results and start executing right away. But after the release, it's best to focus on the most critical metrics of your product. With the Objective focused on the review websites, forums and groups you start thinking: If we manage to start engaging discussions anywhere on the web, people should pick them up, and the volume of brand mentions would increase. Examples of OKR initiatives. Target stability of 99.5% in the first 4 weeks after implementation. KR1: Improve conversion % from "trial" to "paid" from 20% to 35%. Objective: Improve our presence on relevant review websites, forums, and groups to nurture leads with high buying intent. When we were fixing the issues with reports in Google Analytics, we also noticed that our blog has a low visitor-to-signup conversion rate. What are the best practices involved & how do you know if a certain KR is better than the other one. Access and track your OKRs from a central source of truth with ClickUp Goals. Improve information management procedures by the end of [quarter and year], Launch a successful and exciting company swag program for office and remote employees, Implement a successful online conference room reservation system by [quarter and year], Streamline all departmental operation requests into ticketing system for management and tracking, Implement a purchasing management process, Maintain accurate record-keeping at all times, Strengthen the communication for employee policy updates, Offer development programs to help all team members reach their career goals, Align internal department communications, Deliver on strategic initiatives and activities, Successfully launch podcast campaign in [year and quarter], Improve customer retention and customer lifetime value (CLV). There are 4 key reasons OKR users find success Common Language: Translating long-term strategies into actionable quarterly focus. Try the OKR writing assistant to test the quality of your Objectives and Key Results. With real-world examples from our OKR experts. Objective 1: Achieve record revenues to increase business profits for our growth. Let's take a look at a few of these product marketing OKR examples: (Note: We'll be specifically talking about SaaS (Software as a service) products in this article.) Marketing OKR examples 9. Here, the top management and everyone else relate their objectives andkey resultstogetherto make a cohesive plan. 0 Hour(s) 18 Hour(s) 12 Hour(s) 7%. The quick guide to using OKR examples 2. Choose a related job position from the group below: Objective: Create a successful recruitment LinkedIn outreach campaign for Senior Engineering experts, KR1: Conduct seminars in universities & collect over 100 emails for the talent pool, KR2: Harvest LinkedIn to source 250 potential new candidates, KR3: Redesign our careers webpage to drive 5% increase in website applicants, Objective: Research & improve best job advertising practices, KR1: Review competitors hiring campaigns and gather 3 insights we could use, KR3: Increase average qualified candidates per advert from 10 to 15, Objective: Improve internal communication and workflows to reduce rework and misalignment, KR1: Moderate 13 alignment sessions between CS and Development with at least 80% of team members attending, KR2: Reduce the % of resolved tasks being reopened by the owner for further iterations, KR3: Organize 7 team presentations with each team presenting their internal wins and challenges, KR4: Increase weekly satisfaction with communication quality (between Compliance and Business Development) from 2/10 (current) to 7/10, Objective: Improve the new-hire onboarding process in the Product team to ensure talent retention, KR1: Complete 5 sections of the must-have onboarding toolkit, KR2: Interview 7 team members about their own onboarding experience and what they would improve about it, KR3: Achieve average onboarding satisfaction score of 8/10 points, Objective: Research improvement opportunities for a better onboarding process, KR1: Interview 6 department heads about their current onboarding process, KR2: Interview 10 new joiners to collect feedback on the onboarding process, KR3: Research 5 competitors onboarding practices for different departments, Objective: Understand employees training needs and implement a training program, KR1: Interview 80% of employees and list the top 3 key competencies that need to be developed, KR2: Complete 3 key competency training sessions with an average score over 80%, KR3: Follow up with all participants and 70% feel more confident with work tasks, Objective: Improve our presence on relevant review websites, forums and groups to nurture leads with high buying intent, KR1: Increase the number of positive brand mentions on web from 3000 to 6000 (30-days average), KR2: Increase the number of published reviews from 10 to 50 on Capterra, KR3: Achieve 60+ demo requests from discussion forums & groups, KR4: Make sure 80+% of demo requests are further qualified as good leads, Objective: Improve our content distribution via forums and communities, KR1: Research 20 relevant communities for each platform: Quora, Reddit, LinkedIn, Facebook, KR2: Prepare 40 post templates to distribute our blog articles in the comments section, KR3: Increase our blog traffic from 5,000 to 8,000 new visitors per months coming from forums and communities, Objective: Improve the SEO of our cornerstone content, KR1: 10 cornerstone content articles has 5 or more backlinks, KR2: Publish 10 guest blog posts linking to cornerstone content on relevant sites with DA 40+, KR3: 15 cornerstone content articles has at least 10 internal links, KR4: 100% of our cornerstone content loads in 3 seconds or less, Objective: Improve community management to encourage positive word-of-mouth, KR1: Increase the # of referrals from clients 2% to 15%, KR2: Grow the newsletter contact base from 1000 to 4000 people, KR3: Increase the number of signups from the testimonials page from 200 to 500, Objective: Establish a strong brand presence in the new city to put our name next to the biggest local competitors, KR1: Get 5 earned placements in local media, KR2: Collaborate with industry influencers that drive pre-orders worth $100,000, KR3: Achieve 5000 mentions on social media of our brand name next to the biggest local competitors, Objective: Run messaging and timing experiments in top channels to generate more Marketing Qualified Leads (MQLs), KR1: Increase email marketing MQLs from 100 to 150, KR2: Increase AdWords MQLs from 70 to 100, KR3: Increase organic search MQLs from 45 to 60, Objective: Revamp our approach to promoting virtual events to improve outbound marketing performance, KR2: 200+ prospects from conferences, exhibitions and networking events, KR3: 100+ qualified leads from outreach campaign, Objective: Improve our Google Ads campaigns on the UK market, KR1: Run 10 Google Ads campaigns for 10 different target groups in the UK, KR2: Increase paid new visitors in the UK from 1000 to 2500 per month, Objective: Increase community engagement on our social media pages, KR1: Increase the number of posts with 30+ comments from 2 to 30, KR2: Convert 60% of new leads coming from influencers, KR3: Increase average Instagram Stories views from 5,000 to 10,000 on average, Objective: Improve the way we nurture relationships with potential customers at an early stage, KR1: Increase the number of second meetings booked from 10% to 40% on average, KR2: Improve the email response rate from 5% to 10%, KR3: Receive at least 50% of lost deals replying to the why not us survey, Objective: Increase the quality of our sales approach, KR1: Have all (10) salespeople listen in to at least 3 product demos of other team members, KR2: All (10) salespeople complete best practices sales process training with 80% test score, KR3: SQL to Win rate improves from 35% to 45%, Objective: Research early-stage customers expectations and needs so we can improve the areas that actually matter, KR1: Watch 100 early-stage product usage recordings and summarize learnings, KR2: Get 30 interviews from early-stage customers, KR3: Analyze all the learnings and agree on the 3 main areas to be worked on, Objective: Get different customer types to complete their respective jobs in the product faster in the first entry, KR1: Increase the % of HR admins who use the pulse survey feature within 7 days after sign up from 10 to 25 %, KR2: Increase the % of company leaders who set up a birds eye view dashboard within 7 days after sign up from 2 to 20 %, KR3: Increase % of users who login 3 times within 10 days after sign-up from 5 to 15 %, Objective: Improve user onboarding and activation experience, KR1: Increase self-serve activation rate from 15% to 30%, KR2: Reduce time to wow moment (using your main feature) from 4 days to 1 day, KR3: Increase profile completion rate from 40% to 85%, KR4: Improve paid trial conversion from 27% to 35%, Objective: Allow more personalization opportunities to create an emotional attachment to the product, KR1: Increase the number of users who customize their personal dashboard from 20 to 45 %, KR2: Enable the most commonly asked customizations and get at least 1000 users to change at least one of them, KR3: Reduce the users usage drop-off after 40 days average from 60 to 40 %, Objective: Find the product-market fit for the Ideal Customer Profile (ICP), KR1: Conduct 15 problem interviews with buyers that match our ICP, KR2: Get an internal feedback score of 10/10 from the sales team, KR3: Get usability score above 8/10 on UX mockups from 15 existing customers, KR4: Test top 5 ideas that come from the interviews, Objective: Increase the number of new features in the pipeline, KR1: Total # of new features in consideration, estimation, or planning stages increased from 2 to 5, KR2: Increase the total # of new features in active development from 3 to 7 per quarter, KR3: Increase the total # of new features released from 3 to 5 per quarter, Objective: Make the office a desirable place to work, KR1: Gather feedback from 80% employees on improvement ideas, KR3: Confirm improvements in discussion with 10 people, Objective: Improve internal document management system, KR1: All 7 teams agree and implement folder structures, KR2: 7 teams complete the move and consolidation of 100% of a document to the new structure, KR3: Collect feedback from all users and over 80% are positive, Objective: Test A, B, C tools to select the best one, KR1: Test the development process with A, B, C tools on 6 different features, KR2: Evaluate tools A, B, and C with 4 main parameters (1-speed, 2-accuracy, 3-security, 4-integration with other tools) to determine which one matches our needs, KR3: Test the tool with the highest matching score developing 5 more features to ensure consistent results, Objective: Support Marketing with designed content that catches more attention, KR1: Add infographics to our blog post and achieve 100 downloads per post on average, KR2: Update current ad designs to increase ad clicks from 11k to 20k, KR3: Redesign our e-book page to increase conversion rate of page views to downloads from 40% to 60%, Objective: Become a strong design driven company, KR1: All 7 teams participate in the new guidelines presentation meeting, KR2: All 24 of our software page layouts have been updated based on new guidelines, KR3: All 7 teams have their public and shareable materials only with our design, KR4: Employee survey confirms that 90% of employees feel that we stick to our design more then before, Objective: Improve budgeting transparency and update speed, KR1: Confirm structure meets the needs of 5 Teams Leaders and CEO (6 people), KR2: Reduce expense submission entry from 30 days to 7 days, KR3: Maintain expense to revenue ratio of 30% or less, Objective: Improve satisfaction with customer support team, KR1: Increase good and great ratings from 40 to 60, KR2: Develop 15 full answers to common questions, KR3: Improve first time response rate from 60 to 30 minutes average, Objective: Be excellent and customer-centric in whatever we do, KR1: All 6 teams have an internal brainstorm meeting: How can we improve?
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