Platforms such as Twitter and Instagram usually see significant amounts of discussion following big games, and the social media accounts of many teams have begun interacting with fans in unique ways to engage them further. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. 2010, 2014 FIFA World Cup (3.2 billion) 7. Statista. While the viewership numbers seem to confirm the supposed demise of baseball in the US, the truth is not so simple. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. Results are specific to the Fluent audience and not reflective of the general U.S. population. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. Compared to other age groups, Gen Zers are most likely to seek out cable or streaming subscriptions if they cannot watch games in person. No, but representative of the overall Fluent Audience. 1.11.2021. Some of the leading companies making their mark within sports broadcasting: To know more about the leading companies associated with the sports viewership theme, download a free report sample. We also use your market data in our Strategic Business Process to support our business decisions. Sports Viewership: Streaming v. Cable. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its numerous fans. 2012, 2016 Summer Olympics (3.6 billion viewers) 2. Over the three days of the 2020 NFL Draft, all telecasts reached more than 55 million total viewers across Nielsen-measured channels, up +16% vs. 2019. We have a lot of great sports datasets on Kaggle! Overall, the competition has recorded an average viewership of 380,406, which is lower than MPL ID Season 8 (447,142). While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. DAZN, on the other hand, recently bought the exclusive broadcasting rights for the Brazilian Blast Premier League (engaging in Counter-Strike) as well as rights to show EPL matches in Canada, Spain and Japan. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. Yahoo Finance. Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. So, it'll certainly be interesting to see if that figure increases as the competition gets closer to the final. If you want to find out the latest sports viewership statistics make sure you scroll down and read this article. CNBC Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample (October 16, 2017). October 16, 2017. 2002, 2006 FIFA World Cup (3 billion) 8. Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. Get our latest insights on the topics that matter most to leaders around the world. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. It is believed that many sports fans also do not necessarily grow up as a fan of specific teams or clubs and instead are more inclined to follow specific athletes. The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. A paid subscription is required for full access. Report Code: GDSPO-TR-S016. The GlobalData platform is our go-to tool for intelligence services. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. However, popularity for the latter has soared in recent years, with an estimated 1.2 million people in the US dropping their traditional TV services in Q2 2020. Its the NFL SuperBowl. Streaming Video Trends: Why and How Consumers Watch. The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. Can be shared by unlimited users within one corporate location e.g. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. An average of 14.9 million people watched a regular season game in the NFL in 2020. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best, Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the. is here! The Euro 2020 Final brought in a peak audience of 31 million viewers on BBC and ITV. Copyright 2023 Gallup, Inc. All rights reserved. As t. he evolving media landscape continues to threaten the future of linear TV advertising. Learn how to discover the data you need to help your organization make better decisions and create meaningful change. Sports In Depth: Topics A to Z Sports What is your favorite sport to watch? 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. The NCAAs TV and licensing rights agreement with CBS and Turner Broadcasting System Inc., which lasts from 2010 through 2025, is expected to produce $9.6 billion in revenue over the next 10 years, according to this statistic. Browse webinars and in-person learning sessions to fit your interests. This statistic is not included in your account. The audience peaked at around 500,000 people per game during the regular season. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. Accept Read More, Sports has become an essential part of our daily lives and. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. (Roadtrips) (Statista) (MansionBet) (ICC Cricket). You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, watching from home vs game attendance, and commercial interest are a part of the industry trends impacting sports viewership. Sky Sports' English Premier League viewership was up by 21% in 2019. [Online]. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Liverpools win over Manchester City in November drew an. The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. 2023 Asona - WordPress Theme by APALODI. Stay up-to-date on latest sports media news, TV ratings and schedule information at Sports Media Watch, an industry authority since 2006. . The FIFA World Cup3.3 billion viewers. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. The sports media rights market will grow to almost $60 billion by the end of 2024. First, . Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. Request a Free Sample. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. The nature of sports viewership has changed drastically over the years, as traditional TV viewing has begun shifting somewhat towards streaming content and online platforms. As esports viewership grew, so did the number of . It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. 1. Find your information in our database containing over 20,000 reports. "Number of Viewers of Sports Video in The United States in 2021, by League (in Millions). Golf Digest This text provides general information. those that watch more than once a month, is expected to go up to 229.6 million, an 8.7% year-on-year increase, whereas the number of casual viewers is projected to reach 235.5 million by the end of 2021. How the World's Biggest Sports Properties Engaged Fans in 2020 . US women's soccer viewership broke records by as much as 300% in 2020. Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Length of sports TV programming in the U.S. 2002-2017, Most valuable sports channels in the U.S. 2015, by subscription revenue, Wealthiest sports commentators worldwide 2017, Super Bowl TV viewership in the U.S. 1990-2022, Average TV viewership NHL Stanley Cup games 2008-2022, MLB World Series TV viewership in the U.S. 2000-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Number of TV viewers of most watched sporting events in the United States in 2022 (in millions), TV rating of sporting events in the U.S. 2020, TV ratings of major sporting events in the United States in 2020, Top 10 single telecast TV programs in the U.S. 2020, Leading single telecast TV programs in the United States in 2020, by average number of viewers (in millions), Priciest shows for advertisers on broadcast TV in the U.S. 2020/21, Leading TV shows on broadcast TV in the United States during the 2020/21 TV season, by cost of a 30-second spot (in U.S. dollars), Average per game attendance of major US sports leagues 2019, Average per game attendance of the five major sports leagues in North America in 2019, Digital live sport viewership in the United States 2021, Number of digital live sports viewers in the United States from 2021 to 2025 (in millions), Watching frequency of live sport on television in the U.S. 2021, Frequency of watching live sport on television in the United States as of April 2021, Viewership of live sport on TV in the U.S. 2020, by generation, Frequency of watching live sporting events in the United States as of September 2020, by generation, Type of sports content watched weekly in the U.S. 2020, by age, Share of sports fans who watch selected sports content weekly in the United States as of November 2020, by generation, Sports content viewership in the U.S. 2020, by platform and age, Share of sports fans who consume sports content weekly in the United States as of November 2020, by platform and age, Platforms used for watching sports highlights in the U.S. 2020, Most popular platform for sports highlights in the United States as of August 2020, Average per game TV viewership of NFL games in the United States 2010-2021, Average television viewership of the NFL regular season from 2010 to 2021 (in millions), NFL Monday Night Football average viewers 2015-2022, Average number of viewers of ESPN's Monday Night Football in the United States from 2015 to 2022 (in millions), NFL Thursday Night Football average viewers 2015-2020, Average number of viewers of Thursday Night Football in the United States from 2015 to 2020 (in millions), Number of viewers of the NFL Draft in the United States in April 2022, by round (in millions), Total broadcasting rights of the NFL by sector in 2019/20, Broadcasting rights revenue of the NFL in 2019, by sector (in billion U.S. dollars), TV viewership of the Super Bowl in the United States from 1990 to 2022 (in millions), Super Bowl TV ratings in the U.S. 1990-2022, TV ratings of the Super Bowl in the United States from 1990 to 2022, NFL Super Bowl halftime show viewers in the U.S. 2022, Number of viewers of the Super Bowl halftime show in the United States from 2012 to 2022 (in millions), Streaming viewers of the Super Bowl in the U.S. 1990-2022, Average streaming viewership of the Super Bowl in the United States from 2012 to 2022 (in millions), Most Super Bowl wins by NFL team 1967-2022, Super Bowls won by NFL team from 1967 to 2022, Super Bowl advertising revenue from 2003 to 2021 (in million U.S. dollars), Advertising spending of largest Super Bowl advertisers in 2021 (in million U.S. dollars), Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2022, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2022 (in million U.S. dollars), Average TV viewers of the NBA regular season from 2020 to 2022 (in millions), NBA Finals TV viewership in the U.S. 2000-2022, Average TV viewership of NBA Finals games in the United States from 2002 to 2022 (in millions), NBA Finals TV ratings in the U.S. 2002-2022, Average TV ratings of NBA Finals games in the United States from 2002 to 2022, Average viewers of the NBA Finals in the U.S. 2022, Number of viewers of the NBA Finals in the United States in 2022, by game (in millions), Average U.S. TV ratings of NBA Finals 2022, Total broadcasting rights of the NBA by sector in 2019/20, Broadcasting rights of the NBA in 2019, by sector (in billion U.S. dollars), TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership of NHL season opener games in the U.S. from 2009 to 2022 (in 1,000 viewers), National Hockey League Stanley Cup games average TV viewership from 2008 to 2022 (in millions), Average U.S. TV ratings NHL Stanley Cup games 2006-2022, National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2022, NHL - number of Stanley Cups won by team 1915-2022, National Hockey League - number of Stanley Cups won by team from 1915 to 2022, Enjoyment level of the NHL All-Star Game in the U.S. 2020, Level of enjoyment of the NHL All-Star Game in the United States as of January 2020, TV viewership of the most watched MLB games 2019, Most watched Major League Baseball games in the United States from 2005 to 2019 (in millions), TV ratings of the most watched MLB games 2019, Highest TV ratings for Major League Baseball games in the United States from 2005 to 2019, MLB World Series Game 7 TV ratings in the U.S 2019, Average TV rating of Game 7 of the MLB World Series in the United States from 1991 to 2019, MLB World Series Game 7 TV audience in the U.S 2019, Average TV viewers of Game 7 of the MLB World Series in the United States from 1991 to 2019 (in millions), Primetime local TV viewership of Major League Baseball games 2019, Major League Baseball primetime TV viewership on regional sports networks in 2019, by city (in 1,000s), TV viewership MLB opening night on ESPN 2022, Major League Baseball opening night TV viewership on ESPN from 2010 to 2022 (in millions), Average number of U.S. TV viewers major golf tournaments 2021, U.S. average TV viewership of major golf tournaments* in 2021 (in million viewers), TV ratings for final round of The Masters in U.S. 1997-2022, TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2022, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2020 (in millions), NCAA basketball March Madness average TV viewership 2022, NCAA March Madness basketball tournament average TV viewership from 2013 to 2022 (in million viewers), NCAA college football TV ratings and viewership 2020, NCAA college football television ratings and viewership figures in the United States in the 2020/2021 season (in thousands), Number of average MLS TV viewers in the U.S 2012-2021, Average TV viewers of Major League Soccer regular season games in the United States from 2012 to 2021 (in 1,000s), MLS playoffs TV audience in the U.S. 2019, Average TV viewers for the Major League Soccer (MLS) playoffs in the United States in 2018 and 2019, Major sporting events national TV ad revenue in the U.S. 2015-2019, Major sporting events national TV advertising revenue in the United States from 2015 to 2019 (in million U.S. dollars), TV advertising spending during post-season sports 2018, TV advertising spending during selected post-season sports in the United States in 2018 (in million U.S. dollars), Opinion on corporate advertising in sports in the U.S. 2020, Public opinion on corporate advertising in professional sports in the United States as of December 2020, Opinion on pro sports teams uniform ads in the U.S. 2020, Public opinion on professional sports teams displaying a corporate sponsor's logo on their uniforms in the United States as of December 2020, Revenue from sponsorship in sports in North America 2006-2023, Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars), Sports sponsorship spending in the U.S. 2014-2024, Sports sponsorship spending in the United States from 2014 to 2024 (in billion U.S. dollars). On the other hand, 16% said they watch live sports on TV at least once a month, and a further 26% stated that they tune in to sports events at least once a week, results from a Statista survey reveal. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. 39% of fans are watching sports content via streaming services, with YouTube TV leading the way (16%). Access to this and all other statistics on 80,000 topics from, Show sources information If youre a sports fan, then you already know that some sporting events are more popular than others. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . The Cricket World Cup2.6 billion viewers. In fact, the league experienced a 9.7% drop in ratings in 2017 amid the Colin Kaepernick controversy. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the career grand slam at only 24 years old. Published: June 30, 2021
03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. across its Facebook, YouTube, Twitter, and Instagram channels. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. Some additional basketball datasets include data on previous . Live sports viewing in the U.S. 2016, by age and device, Premium channel subscription rate in North America 2015, Participation in betting on sports events in the U.S. 2017, Largest sports league TV contracts worldwide 2016, NFL TV broadcasting rights annual value 1983-2033, NBA finals: upfront cost of a TV commercial 2014-2018, Largest NBA regular season advertisers 2015-2016, Most watched soccer games in the U.S. 2015, Average TV viewership in the U.S. of selected soccer games 2016, Live soccer programming in the U.S. 2015, by network, March madness: cost of a TV commercial 2002-2015, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Fields marked with an asterisk (*) are required. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. As a Premium user you get access to background information and details about the release of this statistic. For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. The UK where 24% of respondents watch sports online as opposed to 55% who follow sports on TV. Published: March 21, 2022
For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. However, younger generations are actually less likely to want to attend a live game, with many opting to follow from home instead. The viewership data complements data in Nielsen's Return of Sports Study, which found that sports fans expressed less intended TV viewership ranging from 2%-10% between May and August. The number of fans who watched more than five hours of football games on the telly remained the same before and after the coronavirus pandemic11%. We also use your market data in our Strategic Business Process to support our business decisions. Understand the culture you have, define the one you want and make your organizational identity a competitive advantage. 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. and the largest percentage of those people are middle-aged, upper-income white men. These factors include: The graph presents a forecast of the number of sport video viewers in the United States in 2021, sorted by league. Your email address will not be published. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . Nowadays, many younger viewers are more interested in streaming games online, with many watching multiple games at once. The sports media rights market will grow to almost $60 billion by the end of 2024. New research from the National Collegiate Athletic Association and Gallup finds lasting benefits to student-athletes from sports participation. to incorporate the statistic into your presentation at any time. Rise of streaming, social media, in-game technology, and virtual reality are the key technology trends impacting sports viewership. Save my name, email, and website in this browser for the next time I comment. Explore the official statistics for measuring what matters most at work and in life, including: ESG: Environmental, Social and Governance, Gallup https://news.gallup.com/poll/4735/Sports.aspx, Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A, Computer, Restaurant Sectors Still Top-Rated U.S. Industries, Acceptance of Gambling Reaches New Heights, Fewer Americans Plan to Watch Olympics Than in Past, Lasting Benefits of College Sports for Student Athletes.
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