Selling Taylor Swift ERA tickets on Stubhub - Questions! I dont mean to say that theres zero money. Some 1.5 million fans were given a promo code for the verified fan presale, with the other 2 million placed on a waiting list. Well, yeah. Tickets, $40-$146, Seat Geek. In 2020, you could have one breakout song that had hundreds of millions of streams on it on TikTok. He has transcended the platform. Actually the last half hour of this episode is you just doing a solo. There are not as many folks in the middle class of streaming as the streamers would like to say there are. If youre a music label, youre almost like a venture capitalist. When there is no competition to incentivize better services and fair prices, we all suffer the consequences.". Barfuss said she also tried the following day for the Capital One presale event, only to have my card declined because SeatGeek had charged over 40 transactions totaling $14,286.70 the day before. I mean, they would all say they are. . Do you think she, as an artist, understood that this change was coming and was changing her strategy? There are so many robot nursery rhymes that go viral on TikTok and then they kind of go nowhere. We now live in an intellectual property business, where a lot of these things are never actually even printed. You could walk into the store and see that your thing was the most billboarded. I mean, it is important to note that the entire music catalog is not available. There are no founder-friendly music labels out there. There are just countless ways that people are trying to use these, including ownership of actual music, being able to have an exclusive license to music, or weird pictures of gifs that were made by an AI. We can talk. I feel like I always force you into this every time youre on our show. But instead and this is us coming to the next era all of that revenue went to zero. In terms of it being a threat, though, I think its more a new pathway to potentially create stars. They have been pretty obvious and pretty explicit with their own investors that renting music from labels and then selling it for pennies is not a great business model. What was the structure of the industry in the 2000s? News / Jan 17, 2023 / 10:23 PM CST. You use TikTok to get someone to follow your Spotify, then they eventually go to your merch page, then they buy some merch, then they go buy a ticket, and then they eventually show up at your tour, et cetera. Whatever club banger metaverse that you think you might be in, theyre going to have you in it. They got everything for free. You have to make it on your own. Notified fans will receive their individual invite to submit their purchase request prior to Friday, December 23. Look, I recognize that it is beautifully made music. Her albums Fearless and Speak Now came out in this time of big disruption, with early streaming and people still buying records. Pennsylvanians experiencing problems using the site should submit a complaint to my office: https://t.co/ZMqsSY0N2I. The singer's team has announced that some verified fans who weren't able to buy tickets last month will get a second chance. Queues for the West Coast tours in Los Angeles, Las Vegas, Santa Clara, and Seattle will open at 2:30 p.m., Ticketmaster reported over Twitter. However, the sale quickly descended into chaos as fans began reporting site crashes, extremely long waits and other technical glitches. Shes an amazing songwriter. / CBS News, Taylor Swift is speaking out amid the controversy surrounding Ticketmaster's handling of her upcoming "Eras" tour. What do you think a label is looking for? Apple Music is going to be fine because the iPhone is fine, right? They still dont. He is a master of the platforms, and he makes compelling and well-produced content. Image source: taylorswift. The singer commented on the issue on her Instagram story on Friday, saying that . Taylor Swift has mastered this inversion, creating demand for her actual physical albums, merch, and her tours. Its like, How long is this fandom going to last? There has been a financialization of music catalogs, and many people are selling their catalogs for multiples of over 10. I was a verified fan. They just get put out for digital distribution. To get music, you had to go to the store and buy a physical copy of a CD, and that made everybody rich. So is everyone else. Its going to be this AI-generated image of the music that you have the NFT to which will be valuable. I mean, talk about convoluted. ", Taylor Swift's 10th studio album, "Midnights," was released on Oct. 21. If the songs are just marketing for tour tickets, then you should put the songs everywhere you can all the time. I pay my $15 in and I spend 100 percent of my time listening to Guns N Roses; the other 99 subscribers pay their $15 in and spend 100 percent of their time listening to Taylor Swift. There is a sense that, Okay, if I cant go on tour forever, I can still find something to sell digitally for $20 that might be worth money and the secondary sales might return royalties to me. Theres a lot of promise there. So, yeah, its no wonder. Ticketmaster still has 170,000 Taylor Swift Eras Tour tickets after its canceled general sale for the tour. Now every single time that people stream these songs, she gets more of the share of that stream if they listen to Taylors version. That is not what Taylor is doing. But yeah, definitely. ", Taylor Swift fans were disappointed in the experience with Ticketmaster. Dude, music licensing is so freaking complicated. I just need guitar solos. This material may not be published, broadcast, rewritten, or redistributed. Its not that the music is worth nothing, its that most people are being compensated very poorly and have a barrage of bad contracts that they have not had any say in, whether those are the contracts that were signed between the majors and the streamers or the contract that they signed with their label. Well, it was similar yet different in many ways. You just need a safe space of Guns N Roses fans making only Guns N Roses content. "Thank you for wanting to be there," she said. Shes in her contract negotiations with Universal, and made sure that part of Universals ownership with Spotify will eventually distribute out to artists if they were to sell it. Apples basically saying, Listen, in order to launch a streaming service, we need a ton of users. The master recording represents the largest majority of the revenue in streaming, as it did in the physical goods era as well. The industry crashed out because of piracy. Taylor Swift, interestingly enough, is a great way of looking at the different eras of the music industry, of when they began and when they ended. Only ticket buyers who were verified were permitted to enter a queue. She has committed hard to the songwriting and music thing, and this next tour is set to supposedly maybe make her a billionaire. The utility of it, I think, is lacking. Powered and implemented byFactSet Digital Solutions. If chosen for the presale, fans were sent. Your job was to perhaps show up, perform songs, and work on your image. We have to add some stipulations before we begin a conversation on Taylor Swift. Its just that you cant do so in a way where there is the cost of creation and youre properly paying people for their work. The singer commented on the issue on her Instagram story on Friday, saying that . Walk us through why Taylor wants to re-record her songs, and how this connects to the big catalog sales were seeing from artists like Neil Young, and there was a report about Dr Dre over the weekend. They had raised the prices when they went from vinyl and cassettes to CDs. Thats what Im saying. But yes, its just another place where the economics are not in the favor at all of the people producing the material. Please keep in mind: Capital [] I mean, you cant take that away. The greatest hits record is a really interesting example. Here's Everything to Know. Is she following the standard playbook or is she evolving? That is ultimately the place where youre most likely to be making your money. Especially smaller artists that cant front the money for a huge spectacular stage show. Fans had until Nov. 9 to register for the Eras presale through Ticketmaster's Verified Fan program. There are plenty of places where they deserve credit, but in terms of their ownership stakes, no, of course not. "I never could have imagined how insane this whole process has been," one of Swift's fans, Amber Garis, told CBS Mornings. Now we live in a world where people can blow up on TikTok overnight and negotiate very favorable terms with a label because they have already built an audience. Most of them are pooling, some of them are doing pay per stream, but most are not. Part of what youre saying, Nilay, is that music is more valuable than it has ever been. To be fair, the big knock on the music industry during the CD era was that CDs were full of filler tracks in order to make them look like a better value than they were. (Fox News Digital / Fox News), Many fans sat in the Ticketmaster queue and were told they would need to start the process over. High demand for Taylor Swift concert tickets led Ticketmaster to delay the West Coast pre-sale. The company said the cancelation was triggered by unprecedented demand, with more than 3.5 million people pre-registered to get an access code for purchasing tickets. That is going to be very, very lucrative for her. It goes without saying that I'm extremely protective of my fans. Taylor Swift performs onstage during her "Reputation" stadium tour in Arlington, Texas, on Oct. 5, 2018. Are there going to be another 20? Youre not going to get the US consumer everywhere you go around the world. Theres huge supply strain constraints. Because its marketing. She knows that super fans will buy not only vinyl, but also the super deluxe vinyl version of the collectors thing and blah, blah. If music was working, you could keep leaning harder into it, but its not the future of that business. Its a part of their portfolio to help them sell phones, or to help them sell everything in cardboard boxes or whatever it might be. There were some smaller versions of this business that launched in the United States RIP Rdio, which was a Verge favorite. In. You go to the store, you spend $20 to buy the CD. When you are a young artist trying to come up, and youre like, I need to build an audience on TikTok so I can go to a label and have some leverage to get back from the label what I want, how big of an audience do you need? It is fascinating to me that she is able to pull it off in this way, because there is no secondary transaction. Many would say that one of the things that streaming has done is it has created a situation where there are forecastable, projectable revenues that say, Hey, this is how many people are listening to this music. Since that time, hundreds of thousands registered for the right to purchase tickets days earlier than otherwise available through Ticketmaster. Now, Swift herself has addressed how she feels about the . I wanted all of my music that Ive ever had. The saga started back when Swift first announced she was going on tour following the release of her 10th studio album, Midnights. Taylor Swifts dispute over her masters in 2019 and 2020, is another attempt for her to wrestle back control over her music, and get more money for it. Santigold, Shawn Mendes, Animal Collective, theyre all complaining like, This is too much. Its the same one. Theyre just not getting any streams, and by the end, when its all divided out, very little revenue comes to Guns N Roses. So much information is not accessible. You dont have a streaming service unless you have all the music. Lets just be more explicit about that to make it really clear for people. Okay, theyre working to sell my product because they have a financial stake in the product too.. At the end of the month, Spotify looks at all the stuff I listened to and says, Okay, you listened to $10 of Taylor Swift and $5 of Guns N Roses, and then takes my $15 and gives to those artists in proportion to how much I listened to their music that month.
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